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Sequence® and ValuFlo® pumps are the leaders in high efficiency and performance. Our brands are the name you can trust to provide the lowest cost of ownership. Their longevity is legendary. If overall value is the benchmark, MDM Pumps are the standard.
MDM Pumps has intensely cultivated its brands since 1978. Their names have become synonymous with high quality and innovation at a reasonable price within many market segments.
MDM was founded as a non-metallic pump manufacturer in 1978 by Gene Ashe, a fourth generation pump specialist. Gene’s great grandfather sold Dempster Windmills. His grandfather purchased Shaw Pump and Gene’s father expanded the business selling Jacuzzi and Berkeley pumps. The same way that farm and ranching families describe what they do as being in their blood and a way of life, pumps are a way of life for the Ashe family, with a fifth and sixth generation lined up to continue business development.
The inspiration for MDM was a proprietary seal design that Gene developed to be able to offer plastic pump technology for chemical processing applications, assuring fluid purity. With insight gained as Gene says from standing on the shoulders of his forefathers, Gene bought tooling abandoned by Purex and made the product work. Steps to develop the patented Impenatra® seal design for use in highly corrosive industrial applications have been a guide for continuous product, process & organization development at MDM, expressed in terms of Core Values.
Multi-Duti Manufacturing, Inc. (MDM Pumps) has intensely cultivated its SEQUENCE® and ADVANCE brand names since 1978. The names have come to mean high quality and innovation at a reasonable price within several pump market segments; Industrial, Commercial, and Consumer. The addition of trademark names like VALUFLO®, GENESYS®, and C-Shell® is a testament to an ongoing commitment to innovation and product development.
Meets Requirements Exactly is the benchmark, with better than 99.8% historical performance.
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Five Rare Fish Under the Sea
Snorkeling off Santa Barbara
By David Thomas
Santa Barbara – Independent
Sat Aug 14, 2021 | 3:12pm
The incredibly rare oarfish is infrequently seen off Santa Barbara; this one was found dead in Catalina waters in 2013. | Credit: CIMI
When I first took up snorkeling about five years ago, like many I was dreaming of far-off locales in the Caribbean and the Mediterranean, daydreaming about long, sun-drenched,(somehow magically affordable) vacations to Greece and Barbados and the Antilles.
And of course, I was already mentally planning my trip to Australia to see the legendary Great Barrier Reef.
When I thought of the things I wanted to see under the water, they were colorful tropical fish, reminiscent of those in Finding Nemo; gorgeous, almost fluorescent coral reefs in a million fractal structures that seemed to evoke the existence of both the deepest oceans and the deepest reaches of space at the same time; and, of course, up close encounters with sharks and dolphins.
While I did eventually manage to make some of those trips — and many others — and snorkel in some of the most beautiful places in the world, seeing all of those things I had dreamed about and many more I had not even known existed, I also discovered a lot of other beautiful snorkeling locations, many of them closer to my home in the United Sates and all of them, though (or maybe because) less frequented by tourists and casual day trippers, equally as astounding and otherworldly as the tropical paradises the snorkeling community is primed to romanticize.
Perhaps my favorite of these destinations was Santa Barbara, the “American Riviera” in Southern California. Instead of the oft-photographed coral reefs of my early fantasies, the coast of Santa Barbara features rocky reefs, which are perhaps less spectacular on their own than their living counterparts, but just as fascinating and, more importantly, still provide a fantastic habitat for all sorts of interesting and beautiful fish and other sea creatures. Perhaps more impressive, at least to me, were the massive kelp forests that thrive off the coast, growing more than 100 feet long and creating an atmosphere that is impossible to truly describe but can perhaps best be approximated as otherworldly. These kelp forests are of course also excellent habitat for fish and other animals looking to hide from predators, prey, and interloping snorkelers, making it inevitably prime ground for all three.
The snorkeling grounds off Santa Barbara are rife with sea anemones, rockfish, and sea stars, among many others, but they are also home to rarer creatures, including many you are unlikely to find elsewhere in the world. Your friend with a home aquarium may be boasting about having just gotten in a new cherry shrimp, but they will be unable to top a photograph or even a story about some of the truly unique creatures that live off the coast of this seemingly unassuming stretch of California coast.
The leopard shark may not seem like the most spectacular shark to snap a picture in the water with, especially to experienced snorkelers used to swimming with the leopard’s more intimidating cousins, but they are a unique and gorgeous animal in their own right, with the added advantage of being much too small to rip anybody’s arm off. Leopard sharks are identifiable by (and named after) their distinctive multicolored markings, a black patch like a saddle on their backs accompanied by other spots and stripes. Leopard sharks only live along the North American Pacific Coast, and so offer a great opportunity to find a creature that is not the most difficult to spot once you get into the right water, but it is pretty much impossible to find anywhere else in the world.
Like the leopard shark above, the cabezon will not necessarily be elusive for anyone snorkeling off Santa Barbara, but it’s one of the few places to see this beautiful bony fish, which ranges only along the middle stretch of the North American Pacific Coast (approximately Alaska to California). The cabezon in some ways resembles a catfish, with the large head the Spanish origin of its name suggests. They come in a wide variety of colors, generally mottled with greens, reds, and browns, and average about three feet long.
While there are a few different species covered by the laymen’s term sheepshead, the California sheepshead in found only along the Californian and Mexican coasts, and is so beautiful that it is baked into the taxonomic name for the species. Sheepshead can be found in both rocky reefs and kelp beds (making the waters off Santa Barbara prime habitat), and are active during the day, making them an attractive target for snorkelers.
This jellyfish is notable, as the name suggests, for the striking dark purple or maroon stripes that decorate its bell. In addition, its long, frilly tentacles and large size (Some specimens have bells more than two feet in diameter!) make it a truly beautiful creature. Purple-striped jellies are only found along the California coast, mostly off Monterey, but they have been known to venture to Santa Barbara as well. Anyone lucky enough to encounter this spectacular beauty in the wild would do well to keep their distance, as the sting of their tentacles is extremely painful, though rare. While not much is known about purple-striped jellies or their feeding habits, they are more likely to be active in water where they can be propelled and assisted by the current in their hunt for food.
Now we come to fish so rare I almost feel bad for putting it on the list. Oarfish, the likely origin for legends of sea serpents, are so rarely seen by humans, dead or alive, that next to nothing is known about them, though they are believed to dive more than 3,000 feet below the surface. However, at least three have been found off the Southern California coast, including off Santa Barbara, so you never know.
Snorkeling in a new place is always an adventure, full of discoveries you were expecting and, perhaps more often, those you were not. One of my favorite discoveries I have made while snorkeling, though, is the unique beauty of the too-often-overlooked marine habitat in Santa Barbara.
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Overwhelming response to the Neptune Systems APEX
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Neptune Systems APEX
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The Apex is a self-contained monitoring platform built for reliability – for when things go wrong – It’s not just a toy to play with when everything is A-OK.
Every Apex has a built in web-server (tech talk for its control software and built-in web interface) with complete functionality – even if the internet is down! This is important, see why. . .
Let’s say you have a power outage and want your aquarium to take the appropriate actions to maintain the fish and corals for the longest time possible. Or, what if the internet is down (or a company’s cloud servers) and you simply want to manually turn on your lights or turn off your skimmer.
Some aquarium devices work ONLY via their online cloud service, so when the internet is down or slow, you are out of luck. With the Apex, even if the internet is down, your tank will continue operating without interruption.
· Prevents catastrophes by monitoring key parameters in your aquarium, takes corrective actions for you, and alerts you via your smart phone when things go off track.
· Monitors your equipment – ensuring it is operating correctly at all times – and lets you know when it’s not.
· Tracks your manual test results, maintenance, livestock purchases, and tank observations and helps you correlate issues in your aquarium to the things that are happening inside.
· Manages the full operation of equipment (lights, pumps, filters, ATO, etc.) on your tank with simple setup wizards and an easy to use app.
· Takes the place of many costly and cumbersome discrete components such as light timers, heater controllers, pump controllers, etc.
· Gives you the peace of mind to know how your aquarium is doing, instantly, from anywhere in the world.
Temperature, Salinity, ORP and pH
Leak Detection Carpet
Leak Detection Solid Surface
Auto Feeding System
COR-20 Return Pump
Flow Sensor 1inch
Flow Sensor 2inch
Trident Reagent 6 Month
Trident Marine Water Analyzer
WAV Single Pump
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Sea Dwelling Creatures – Exotic Reef Imports
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We DO NOT sell direct to the public but we do offer a look at the HOTTEST items in the industry via our WYSIWYG called “THE FURNACE”. The public can view items and contact their favorite retailer for pricing and availability. This allows EVERYONE to have a fair chance at getting the BEST items that
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What to do if your shipment is delayed or lost
We want to remind everyone what to do if your
shipment becomes delayed or lost.
Contact your SDC – ERI Sales Rep immediately to help expedite the shipping process and to help you with the process of doing a claim.
No matter if your shipment is two days late or a week late, it is ultra important to pick it up from the airlines so that SDC – ERI can have a chance to get a freight claim on your behalf. Regardless of what the airline rep says, ONLY THE SHIPPER (SDC – ERI) is allowed to do a claim.
In most cases, shipments that have been in transit for more than 48 hours have a very good chance of receiving a claim.
Request a claim form from the airline representative. Get them to notate what the circumstances are with your order. Notate if the boxes are damaged or leaking. If they do not have a claim form then feel free to bring your own with you by downloading it from your airlines website. If you do not have a claim form then write some notes on the airway-bill BEFORE you load the freight on your truck and ask the rep to acknowledge what you mutually agree on by signing and printing their full name on the airway-bill or the claim form.
The next step is to get the fish back to the store and carefully acclimate them. Neutralizing the ammonia is the most important part of the process. First, float for temperature acclimation. Next cut open the bags and pour the fish gently into your buckets and measure the pH & ammonia levels. Neutralize the ammonia and begin to drip acclimate slowly.
While you are acclimating you can notate the DOA’s on a copy of the invoice that we sent to you.
Please photograph the DOA’s which can greatly aid in our attempt to get your claim. This is best done by lining up the DOA fish neatly on the white Styrofoam lid that accompanies the box.
We will need you to fax/email the DOA’s along with the claim form, photos and the airway-bill as soon as possible along with any other useful information about the situation.
While every situation has its own particular set of nuances, this is a general guide of the most important steps.
-Never Refuse a shipment… No one wins and everybody loses.
-Contact your SDC – ERI Sales Rep immediately if there is some unusual delay.
-Get a signed document from the airlines
(claim form or airway-bill)
detailing the circumstances.
-Neutralize Ammonia before introducing a different pH level to the fish
-Send DOA’s, Claim Form, photos and YOUR Airway-bill copy to your Sales Rep.
Most of you will never have to deal with any of this but we want to make sure that you are aware of the proper protocol in the event of a claim situation.
Thank you all,
Your friends at SDC – ERI
Kessil users can select the perfect spectrum and color with one button and adjust the intensity with the other.
Kessil Logic™ will not only dramatically improve the user experience, it will also boost the light output at both ends of the spectral tuning range by as much as 30%.
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#1 Brand of Quality Aquarium Test Kits & Flatworm Exit
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Accurate Down to Parts Per Billion
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The Original “MJ 1200” pump. This is the “Industry Standard” for submersible
Originally marketed by another company, this pump was abandoned by them and picked up by their former product development expert and is now being sold under the Cobalt brand because the other company decided to save a few bucks by moving production from Italy to China, mistakenly so.
SDC – ERI
this powerhead as being the best available…. period.
Also available in the classic 400, 600, 900 and this 1200 size @ SDC – ERI
Cobalt Aquatics products are available
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Aiptasia Rx is an excellent product to help you rid your aquarium of nuisance Aiptasia and Majano anemones.
Clear Fx Pro
Crystal clear water. Removes: odors, tannin’s, phenol’s, gases, pollutants, CO2, phosphates (PO4), silicates (SIO2), copper, metals and nitrogenous organic waste. Does not actively remove essential trace elements
Raises Redox (ORP) significantly. Controls ammonia, nitrites and nitrates. Removes contaminants and irritants harmful to coral, compounds carbon can’t remove alone, light blocking impurities and organics that degrade water quality by reducing oxygen. Stimulates coral and plant growth. Stabilizes pH (buffers without shock to fish).
Will not release organics back into tank once exhausted. Decreases need for water changes.
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entire line of
Blue Life USA products
A two-part solution for replenishing calcium and alkalinity. Adjusts calcium, magnesium and strontium ions to Natural Seawater ratios, and achieves a balanced ionic residual. Promotes the optimal conditions for stony corals and coralline algae. Now available in a new 8 oz size (two 8 oz bottles) for use in Nano Aquariums, two 16oz. bottles, two 32oz. bottles, or as a 1 gallon concentrate.
A revolutionary product developed by Julian Sprung for cleansing live stony and soft corals, zoantharians, and anemones. Can also used for cleansing live jellyfish. It is a surface cleaning dip based on plant extracts. Use for all general purpose cleansing as a part of acclimation to aquariums when corals, zoantharians, anemones, or jellyfish are first received, for rinsing prior to shipping, and for rinsing newly fragmented corals at coral farming facilities. 500 ml (16.8 fl oz) bottle.
CorAffix Pro is an ethyl cyanoacrylate bonding compound with a thick gel consistency and lightning fast bonding. It is very easy to use for attaching frags of stony corals, zoanthids, and some soft corals to plugs or bases. Also great for Aquascaping. Bond forms underwater in 10 seconds. Shelf life is 2 years. Available in a 295 ml bottle with easy to use, re-sealing pin cap.
Two Little Fishies products are available
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SDC -ERI is always looking for the tweak items to play with that make the reef keeping experience exciting and better than the past. We are pleased to say we found such a product with 4k Gyre Pumps.
Using them in our facility gives us a leg up due to the extremes that we put our equipment through. They are rated for up to 125+ gallon aquariums. We like to use multiple units on our coral grow-out systems as well is in our coral raceways because of their spectral flow. This ensures that all of our corals are getting quality flow without dead spots in the flow to the bottom, corners and edges of our systems.
SDC – ERI’s industry professionals have
approved them as worthy for use!
Why have Gyre pumps taken the aquarium world by storm? There are three main reasons:
1. They leave virtually no dead spots in your aquarium.
2. The flow is evenly distributed through your entire aquarium.
3. Water bounces back off the other side of your tank, creating a full circulation to complete the Gyre pattern.
Unique Gyre Flow:
Virtually Eliminates Dead Spots
Evenly Distributed Linear Flow
Can Be Mounted Vertically or Horizontally
Can Be Mounted Close to the Water Surface
Waterproof Magnet Mounts
Twin Directional Flow Cages
Includes 2 Sets of Propellers: Orange and Black
HYDROS WaveEngine Direct Drive Compatible
1-Year Limited Warranty
Rating: Aquariums 25-150+ Gallons
Maximum Flow: 4,000 Gallons Per Hour
Minimum Flow: 1,286 Gallons Per Hour
Power Consumption: 13-45 Watts
Size (in): 12L x 3.15W x 1.7H
Cable Length: 6ft
Tank Thickness: Up to ⅝” thick
Glass or Acrylic: Safe for Both
It allows you to control, monitor, and power pumps from different brands together using a single app.
Finally, pumps from different brands can work together under a unified platform!
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Please contact your SDC – ERI Sales Rep
or your Favorite retailer for pricing and more information!