July 12th Newsletter

Dear Sea Dwellers,
I received a really funny photo this week from a customer that I had to share with you all.  The picture shows a woman sitting in a chair with her back up against the store counter in the middle of the fish store…..SOUND ASLEEP!  The caption of the photo read, “You think it’s slow”?
We know that it’s definitely slow at there and many of us are struggling with bringing in buying customers.
My partners and I spoke this week about what we can do to help combat the situation that we face each Summer…and one thing we know for sure is that when Summer is in mid stride, our fellow hobbyists are not looking to “Stock-Up”, but they are needing to “Maintain” their aquariums.  And that is why this week we have gone big on our “Clean-Up” Crew packages, and lowered prices to make sure you are getting the best price possible for these snails, crabs and creepy crawling Sea Dwelling Creatures that we need to help keep our aquariums clean and customers buying.
Please notice that on the Customer Appreciation Specials (CAS), that we have highlighted some incredible prices for this week’s specials, and along with this, we have made a section for the clean up crews.
So if you decide to take our great offers and pass them onto your customers or not, it’s up to you all of course, but whatever you do, please make sure you have plenty of these items in stock and use them as a leader to keep your customers buying and caring for their reefs.
Thank you to all of you who have been sending us the great feedback on your orders, as we challenge any of our competitors to provide the quality and service we do on such a regular basis.  The new website with all the great photos of corals for you to choose from has been stirring up quite a bit of noice around the industry, and I am sure it won’t be long before everyone will try to follow us again into that higher level of customer service.
As always, please send us your feedback and thoughts.  I want to hear from you all and know what else we can do to help everyone through the next few weeks and transition back into our popular season.  If you have any business ideas for us to share that may help another retailer, please share them with me and I will note it to others.  Let’s stay together and help each other out….so keep the good stuff coming!
On another note, we have two new sales reps starting with SDC this week and next.  You might be hearing from them soon, and you can take advantage of these two people who are bringing some great product and industry knowledge to our company.  Tammy from Aquaescapes in Alabama will now be helping retailers across the country with their SDC purchases.  Also, Miguel from formerly Fraggle Reef will be joining the SDC team and bringing another huge invert aspect to our company.  I am really excited and grateful to introduce these two great people to you all so you all know that SDC just got a lot stronger!
Have a great week everyone!
Best regards,
Eric Cohen
Co-Owner and Sales Manager