August 30th Newsletter

Dear Sea Dwellers,
September is here!  Last week was a nice preview of what is to come and it’s going to get better!
We are focusing on the industry trends to make sure that you have the best opportunity to stock products that are selling well.  There is no question that more and more hobbyist’s are having success with Reef Tanks both Nano and Large.  We want to make sure we have the right product, at the right price so you can stay on top of the industry trends that many other providers are doing.
Featured and getting great response  are the coral packages that we have been offering in many versions.  You can get soft coral, hard coral, mixed or other versions of a coral pack…Nano packs and rare types of corals on frag plugs also are being offered.  It’s a great way to avoid the temptation to tranship any corals as you can get the same value or better with the prices we are offing on the package deals.  The pricing we are offering now on our two full pages of special pricing also make an unbeatable value!
No worries on stock levels here at SDC….we are DEEEEEEP and staying aggressive on the all levels….pricing, variety, inventory etc…’s all there.  There isn’t anything we want to fail you in, so as always, we are open to hearing your suggestions of what else you would like to see us carry to give you the best experience and opportunity to move ahead with your business.
Remember to support Reefcheck, our offer to refund you back the $25.00 membership is an ongoing offer and we hope to see your membership confirmations continue to come in.  They at Reefcheck are so thankful for last week’s response, and I personally appreciate the support for Reefcheck which shows me that we do have a strong sense of responsibility to our oceans. If you didn’t sign up last week, please do it now, I will credit you back…so there is no reason to not join and stand up for your industry.
Best regards to all,
Eric and the whole SDC Crew!

August 16th Newsletter

Dear Sea Dwellers,
This is a special week for many reasons.  Firstly, the picture above of all the cultured corals are in stock this week and looking great.  With the new coral packages we are now offering, it’s the best way to maximize your coral purchases and stock up on healthy, popular corals.
We have rose anemones in stock this week!  The big ones with amazing color!  There were only a limited amount available, and SDC has them :)
I have a very important message for everyone.  As many of you know,  Sea Dwelling Creatures has always been a leader in the industry and has been concerned about environmental issues which concern all of us.
For the last 9 years, I have dedicated much of my personal time as a member on the board of directors of a non-profit group dedicated to saving coral reefs worldwide called Reefcheck.  Our shipping boxes have carried the logo for years now, and we also have provided you all links to the website
To further show our commitment to environmental issues, we are asking EVERYONE in our industry and loyal customers to join Reefcheck and become a member.  Sea Dwelling Creatures will CREDIT YOU BACK the membership costs of only $25.00 when you place an order of $500 or more.  This is how it will work:
Go to and sign up for a yearly membership.  When you are processing your membership, please write “SDC” in the comment section so we can track your membership.  You can also add my email address into the confirmation box and the confirmation to your membership will be emailed directly to me.  This way, I will have a way of tracking who is due the credit for the membership fees.
When you sign up, you will automatically start receiving email news about the state of the coral reefs worldwide, and also you will receive the coral report each quarter.
Please don’t delay any longer, and take action to support your industry and the efforts being made by Reefcheck to protect coral reefs and to support the Aquarium Industry at the same time….which is no easy task.  It’s our turn to support them and give back.  Please go to the website now and sign up.  If you are feeling generous please don’t hesitate to donate more, but just be assured that we will give you back the $25.00 for the basic membership.  Thanks everyone for your support.
We have great stock this week again with lot’s of new and exciting product…..we thank you for selecting us for your saltwater needs and continuing to offer the industry’s best, Sea Dwelling Creatures product!
Best regards,
Eric Cohen

August 9th Newsletter

Dear Sea Dwellers,
Aside from the furnace, the stocklist and customer appreciation specials have been a very popular place to hang out for you loyal customers.
We have taken close notice of what many of you retailers need to drive your sales and keep on the cutting edge of the markets.
The corals are obviously pushing the trends of the industry and also the sales.  That’s why we created the extra special coral packages that will keep you in the running with your customers and priced right for everyone’s reward.  Please don’t miss out and make sure you are reading the coral package offers that will be  rewarding to you and keep your customers interested about the affordable corals they can purchase.
I want to also mention another website that may be useful for many of you.  It’s called and has been providing some great information about cutting edge trends and products on the market.  It’s now one of my regular internet surfing spots when I get a chance to browse the web.
I hope the August month is treating you all well, and we look forward to hearing from you!  Thanks again for your continued support…It’s a pleasure to serve you all!
Best regards,
Eric Cohen

August 2nd Newsletter

Dear Sea Dwellers,
Thanks to all for the great response to last week’s newsletter and for all the support we received.  I am truly touched by the comments that were made, and how many of you showed your support and ordered with us last week.  Just for the record…..THANK YOU!
We had a hobby trade conference this weekend over in Long Beach that had some interesting speakers.  One of my favorites is always Robert Fenner who’s website has always been a great source of information for hobbyists and retailers alike.  Over the years, I have directed many people to the site, as it has a vast array of information….from caring for a male guppy, to putting together a business plan for a new retail shop…this site is the bomb!  We love you Bob!
Last week I spoke of some ideas that retailers can do to keep the action happening at the shop, and how to roll with the trends in the industry.  The weekend conference was a clear signal where the hobby is going.  Attending the conference were a bunch of coral farmers and they were showing off the unbelievable corals that they are raising and selling.  I spoke to many of them about how they are growing, selling and packing thier gems.  I picked up some new ideas that could be very beneficial for shipping our own nano and small corals….so stay tuned for that.
As we move into August, schools will be starting up again by the end of the month, so start thinking about some back-to-school specials, and how you can prepare your store and staff for the weeks to come.  Hard to believe the Summer is passing us by, but like every year, we are always looking forward to the boost in business that back to school brings.
I look forward to speaking to you all this week….remember if you have any questions….just give us a call!
Best regards,
Eric Cohen