September 7th Newsletter

Dear Sea Dwellers,
I hope everyone had a nice holiday weekend.  This week we will pack a powerful punch into only three days of shipping.  I hope you have all noticed how well we have stocked our facility with plenty of great products.  We are determined to keep ourselves heavily stocked up to meet the needs of so many that have chose us as their supplier….and WE ALL THANK YOU for your support.
Over the weekend I have read some interesting discussions about how wholesalers can be more supportive of retailers across the country.  As I have written many times recently to you all, we are always thinking of how we can best support you all, especially over the last two years during tougher times.
We have made many changes to improve our quality, service, and a big evaluation of many prices that we have lowered to help retailers compete against the economy slump, and stimulate sales.  This has mainly been due to the very hard work by our purchasing department.  We have been working diligently with our suppliers to find better packing techniques to reduce increased freight rates.  It takes many shipments communicating with the same suppliers to find that perfect recipe for efficiency and success.  I can promise you all that we are relentless in finding that extra savings for us all.  In the end, it makes us all stronger!
It’s important to us that you all know we support the retailer first and foremost.  Our business model is focused on the retail market and do not support practices detrimental the livelihood of the brick and mortar store.
We hope that hobbyists reading this newsletter understand that supporting the retailer is a critical element in our hobby.  We know there are other choices for purchasing Aquarium Products and Livestock, but I kindly request that you think twice before you spend any money for your aquarium needs outside of your local fish store.  If you can find a favorite retailer and build a relationship with the people there, it is the best way you can give back to your hobby and keep the experience of going to your local fish store viable for the future.  The stores need your support now more than ever!
Best regards to all,
Eric and the whole SDC Crew!