September 20th Newsletter

Dear Sea Dwellers,
The next two weeks culminate the last of the major trade shows events of the year with MACNA Conference this coming weekend in Atlantic City, and the Christmas (yes, I said Christmas) trade show in Chicago for the Backer Show.  Both shows this year are going to be very rewarding for both the hobbyist and the industry operators.  I highly suggest a visit to each of these shows as they are a great learning and sharing experience.
I am inspired.  Each week the feedback coming from our customers has confirmed our focus and pushes us to keep improving and looking for ways to improve.  The new customers continue to flow in, and I want to welcome each and every new customer into the SDC family.  I appreciate the emails sent to me each week on a wide scale of questions.  Whatever the concern or praise, feel free to keep the emails coming.  This is a team effort here and my door is always open to hear thoughts, concerns, praise, special needs etc.
Due to the expanding support and interest in our products, we have added a few new people to our staff.  It’s a privilege to offer new jobs to people in our community and we are lucky enough to have this opportunity to change people’s lives.  As I write this letter, I received a phone call from an old classmate of mine who is now a leader in the Inner City Community of Los Angeles.  We are teaming up to share some of the joys of seeing all the Sea Dwelling Creatures that so many in our community have no idea exist.  This won’t be the first time we have offered  tours for children that have not had all the opportunities, but I really enjoy giving back and trying to make a difference.
In that spirit, I can see how that passion crosses over to our business dealings and trying to make a difference with each customer that we have the opportunity to serve.  I don’t want this to sound cheesy, but there is genuinely a strong passion within our company that truly does want to make a difference.  We want to be the best, and make every effort to improve ourselves so that we can continue to push the industry forward and make each of our customers successful.  Please join us!
Please don’t forget to join Reefcheck and sign up for the refundable $25 membership.  We will credit you back on your next order.  Thanks for all those showing continued support each week….Everyone really appreciates is and especially myself.
It’s always a pleasure…
Best regards to all,
Eric and the whole SDC Crew!