October 25th Newsletter

Dear Sea Dwellers,
This weekend was the local Reefapalooza event that brings coral farmers from across the country together with wholesalers, manufactures, retailers and hobbyists.  It was another impressive display of how far the hobby has come in such a short time.
Just 5 years ago, I don’t think there were a fraction of the coral farmers that there are now.  The amazing variety and colors that are being offered as fragmented corals is staggering.
One point I want to get across to everyone here, is that I am fairly certain that this is the heart of the hobby.  If you are a retailer, I highly suggest you get on this band wagon of growing and fragging corals in your shops not only to promote a sustainable industry, but to bring the excitement and cost effectiveness back to your customers.  Education, affordability and sustainability (all big words for me…lol) is what this sector of our industry brings.
Turns out by luck, we have just received a large shipment of captive raised corals to compliment the large variety of frags we already have in stock growing out.
If you are one of those stores that has not started to offer captive raised frags/corals, get started inexpensively by purchasing one or more frag racks that we offer, along with some frag plugs, and you are in business.  Once you get your local market going, branch out and grow your own, frag your stock, get online and expand your customer base etc….it’s addicting and very rewarding.
Thanks for all those showing continued support each week….Everyone here really appreciates it.
Best regards to all,
Eric and the whole SDC Crew!

Newsletter for October 4th, 2009

Dear Sea Dwellers,
The 7-11 Holiday Special is back!  For those of you who remember, last year we started this program to reward our loyal customers that order with us at least 7 times over the next 11 weeks.  The dates are October 5th through December 17th to quality for this rebate program.  We are going to be passing out flyers in the outgoing orders, and we hope all of you will take part.  Please see the flyer for full details.  You must average at least $500.00 to qualify, and of course make at least 7 orders from now until December 17th.  The higher your average order, the more your rebate will be.  I hope you all enjoy the savings and know that we appreciate you choosing us as your livestock supplier.
In the spirit of ROCKtober, we are hoping to “Rock” you all with our great deals, awesome variety and consistent quality.  The Live Rock from Fiji just came in this weekend, so it’s fresh as can be and ready to be shipped to you all.
Since this is Halloween month, we are looking for some related items that you can promote some fun business with your customers.  Anything that is black or orange in color you can promote as a Halloween item.  Let’s have some fun with this holiday and use it to generate some business.
The last two weeks have been fairly challenging for us with the two trade shows we just participated in.  We really appreciate all the cooperation from you all and looking back at the last couple weeks, I think we did remarkably well thanks to your continued support.  We want to continue winning you over so we have been working diligently to make sure we are very well stocked, and ready for your business.
Thanks to everyone that has already joined Reefcheck!  I For those of you have not joined yet, please don’t forget to join Reefcheck and sign up for the refundable $25 membership.  We will credit you back on your next order.  Thanks for all those showing continued support each week….Everyone really appreciates is and especially myself.
It’s always a pleasure…
Best regards to all,
Eric and the whole SDC Crew!