April 18, 2010 Newsletter

Dear Sea Dwellers,

I am feeling genuine! This industry demands nothing less, and that is what I have tried to give in the nearly 20 years I have been doing this professionally.  Once I started selling fish to customers all over the nation, I knew that honesty was the only way to go.

Sea Dwelling Creatures has always carried my philosophy in business, but with all the challenges we face each day, it’s not as simple as it sounds.  With airline delays, weather related issues, living animals etc….it’s all we can do to try our hardest, hope for the best, pursue to be the best, and be loyal to our customers while hoping they will be loyal back to us.

I have always sent out the message that I have an open door policy and want all our customers to know I am hear to listen and do the best and fairest thing for all involved.  It’s true, there is a balancing act to follow, but the right thing to do when faced with a difficult decision usually is clear for me to see.  I like to listen to customers, and offer the best advice and support I can.  Fortunately, I have two great partners and an amazing team of people working with us that together we can all get ahead and put some seriously good product into your arsenal!

Business is all about building relationships and we have made some great ones.  I don’t want this to sound all mushy, but I do appreciate everything around me and all the hard work we all put in each day, week, month, year…..on both sides….our staff and the customers with all their staff and so on.

This week might just be another week, but it’s one we can appreciate and realize how lucky we are to be working with ocean’s beauty.  I can’t think of a better way (well…horses would be my second choice:) to spend my time building and providing for us all.

Please let us know if you have any suggestions or comments so we can best serve you.  We really appreciate the feedback and want to hear from you.  Remember my open door (phone) policy:)

Best regards to all,

Eric and the whole SDC Crew!