Sea Dwelling Creatures Newsletter


Dear Sea Dwellers,


Female Bellus Angels 

(Genicanthus bellus)


Royal Grammas 

Passer Angels 


Pintail Fairy Wrasses!! 

Female (top left) & Male (middle)

Bicolor Goatfish 

5″-6″ Beauties from Fiji 


Attention WHOLESALE Customers, 


The NEW is UP!

We have launched our new On Line Ordering System.
The new system will enable our customers to place their on line orders much faster than our previous system.

You can also add notes to each individual item that you order.
We have uploaded more than 3000 images to the new site as well, to make ordering some of those “odd ball” items a bit easier.

Instructional Videos will introduce you to some of the new features.
Wholesale customers, if you did not receive a username and password, please send an email to:



Katherine’s Fairy Wrasses

(Cirrhilabrus katherinae)



SDC Coral Frags!!

We are offering some of the nicest and most affordable coral frags
on the market, in-house!!  You can find these corals in “The Furnace”
Wholesale WYSIWYG only at Sea Dwelling Creatures!!

Hundreds of new coral frags on plugs to choose from, including Hammers, Torches and Frogspawns in many different colors as well as acroporas, fox corals, chalices, blastos, alveoporas, zoanthids,
many types of brain corals and much much more!!!

See these and more in  

“The Furnace” 

Wholesale WYSIWYG



***NEW @ SDC***

Lined Dartfish

great schooling fish!!


with leaves and hearty roots!!


Fiji Live Rock is at the
lowest price of the year


can be found on our stock list that will ROCK your socks off!!




This week at Sea Dwelling Creatures!!

In celebration of the new AMAZONAS magazine
article “WILD BETTAS”, we are offering
our own SDC Tank raised “Wild type Bettas”.


We are proud to offer these amazing tank raised
mouth-brooding Bettas of Borneo.


Adult Pairs of Betta gladiators & Juvies 


Betta enesae (Blue line mouthbrooding betta) unsexed juvies 


Betta patoti baduk Reds…(red tiger betta)


Betta Macrostoma marudi (Sultans Betta)
unsexed juvies & sexed juv pairs
(check out the photos of MOM and DAD!)


 2 pairs of Betta albomarginata (white trimmed betta) 

and 1 pair of Betta rubra (Ruby Betta)

                     Betta rubra                                     Betta patoti

Mom                                         Dad
Betta Macrostoma marudi (Sultans Betta)

Macro Babies
Betta Macrostoma marudi (Sultans Betta)

Betta albomarginata (white trimmed betta)

            Betta gladiators Juv.                       Betta gladiator Adult

Betta enesae (Blue line mouthbrooding betta) unsexed juvies  

Betta patoti baduk Reds…(red tiger betta)

The breath taking nuptial dance of colors exhibited by this
little known group of fish, will bring back that child like passion,
even to the most jaded of fish enthusiast so… Dive into the incredible
World of Wild Bettas. You know you’ll be happy you did!




New Product at  

Sea Dwelling Creatures!!




Saltwater & Freshwater


Treats up to 50 gallons

                    Saltwater Formula                        Freshwater Formula

CultureMax is a revolutionary LIVE biological filter media
that will enable you to cycle your aquarium in 1 to 3 days.

Our high performance bio-media is cultured using our patented
Advanced Live-Matrix technology and will remain potent
for 2 years from the date of culture.

CultureMax can be used to establish new aquariums or to
boost your existing aquarium’s biological filtration.


In order to achieve the best possible biological filtration you need a bio media with the highest possible surface area for the bacteria to grow, and a strong, diverse bacterial population.
Culture Max has over 150 times more surface area than plastic bio balls and many times more surface area than the leading biological filter media.

We have created the perfect combination of biological media together with a powerful blend of LIVE bacteria to ensure superior biological filtration over other existing products.

Our super porous biological filter media has tremendous surface area for the colonization of our powerful ammonia and nitrite eliminating bacteria and the right size pores to provide an internal structure for our nitrate and phosphate-removing bacteria to flourish.
Nitrifying bacteria need a lot of oxygen to function properly. For best results and quicker cycling install an air pump to add vigorous aeration to the aquarium.
New Aquariums: Set up aquarium and equipment, adjust PH, and temperature to proper levels and dechlorinate the water before adding Culture Max.
Remove filter socks and leave them out for a week, turn off your UV and ozone generator 48 hours prior to adding Culture Plus to avoid killing the bacteria and leave them off until the aquarium is fully cycled.

Add no more than three 2″ fish per 10 gallons within 24 hours of adding Culture Max to provide food for the bacteria.
Do not feed the first day and then feed lightly for the next 3 days.

DO NOT RINSE CULTURE MAX, simply place the Culture Max biomedia pouch in your filter in such a way as to insure the water flows through the mesh bag.

Add filter floss before Culture Max to filter out particulates before the water flows through the Culture Max biomedia mesh bag in order to keep the Culture Max biomedia clean.

We have included additional bacteria in the pouch to help seed the rest of your aquarium, simply add the remaining water from the package directly into your aquarium.

Each pouch treats up to 50 gallons.
Effectiveness will depend on your filtration system’s efficiency, how heavily stocked your aquarium is, and how careful you are not to overfeed.
For best results double the dosage for every 50 gallons.
Culture Max cannot overdosed.

NEVER RINSE Culture Max live biomedia under tap water.
Should your bio media become dirty simply dunk and shake the mesh bio media bag in a bucket filled with aquarium water to dislodge debris.

Existing Aquariums:

  • Follow the directions above.
  • Only leave U.V and ozone off for a week after adding Culture Max.
  • Check your Ph, temperature, and dissolved oxygen to make sure they are in the correct range.
  • Each pouch treats up to 50 gallons.
  • Effectiveness will depend on your filtration system’s efficiency, how heavily stocked your aquarium is, and how careful you are not to overfeed.
  • For best results double the dosage for every 50 gallons.
  • Culture Max cannot overdosed.

To maintain optimum performance, CultureMax should be rinsed in aquarium water once a month to remove any accumulated debris and dead biofilm.

Simply dunk the CultureMax pouch in clean aquarium water and shake vigorously”









***Sweet Aussie Scoly’s***
T/R Moon Jellyfish
Colored (Blubber) Jellyfish

Male Personifer Angels 

Tank Raised Hammers, Torches & Frogspawns
Yellow Rose Gobies
Crosshatch Triggers 

RARE – Armitage Angel 

Juvenile & Changing Imperator Angels
***Tank Raised Gorgonians (photosynthetic!!)***
Burgess Butterflies
Garden Eels

***Tons of sweet Chalices*** 

Sweet Colony Rock Zoa’s
Juv. Harlequin Tusks
Acan Hillae/Bowerbanki
***NEW Katherine’s Fairy Wrasses***

Blue Stripe Pipefish
Mangrove Plants
Tank Raised Lookdown Fish
Stigmaticus Sailfin Anthias 

***NEW*** Lined Dartfish
Helfrich Firefish Gobies
***Tank Raised Jackknife Fish*** 

and so much more… 

See more photos further down this page!!



Orbit 20 Jellyfish Aquariums
& Jellyfish too!!

         Tank Raised Moon Jellyfish            Colored (Blubber) Jellyfish

more info and photos further down this page


This week’s

“Loss Leader Specials”


SDC continually strives to find ways to bring you
more affordable and profitable options to stimulate sales.

We have come up with the “Loss Leader Specials” to give stores items to offer at some of the lowest pricing ever seen in our 20+ year history!

Flame Angels


1ea 3-lots 6-lots 12-lots NO LIMIT!! 

Blue (Hippo) Tangs

T-S Mix & Match Limit 6

Female Blue Jaw Triggers

SM-M Mix & Match Limit 2

Firefish Gobies

1ea 3-lots 6-lots NO LIMIT!!

Colored Bubble Anemones

S-SM-M-ML-L Mix & Match Limit 3

Feather Dusters

Limit 6


See our stock list for pricing. Good on orders of $450.00+

Limits apply for special pricing.

Any amounts ordered above the limits will be at regular price.






SDC Value Pack


1 sm-m Male Melanurus Wrasse
1 sm-m Female Orange Anthias
1 s-m Royal Gramma


 40% in Savings!!


Limit 3 Packs per Customer

Good on orders of $450.00+ 

If items are not available, we will substitute other items of equal value. 














Hundreds of new coral frags on plugs to choose from, including Hammers, Torches and Frogspawns in many different colors as well as Acroporas, Fox Corals, Chalices, Blastos, Zoanthids, many types of Brains & much, much more!!! 


From beautiful and affordable unique coral fragments to exquisite show size pieces, we have everyone covered.   


It’s like Halloween for Coral Lovers…  

all the candy you could wish for  

is at SDC right now!!


Super Furnace Frag Packs!!

You can find the following packs exclusively in  

“The Furnace” wholesale WYSIWYG at SDC!!


Here are some examples… 




Others claim to have a

large selection of corals…  

and the best quality…  

and the best pricing…

But how can it be possible when the  

Nation’s Largest Wholesaler of Marine Animals,  

SDC, clearly has the best of all worlds. 

Ask your favorite retail store to contact  

Sea Dwelling Creatures for the  

“Real Deal” Corals that will  

set your aquarium on visual FIRE!!!!!



Harlequin Tusks
Juv 2-3 inches

Multicolor Angels

Helfrich Firefish Gobies

deep water from 200 feet below sea level

Tank Raised
Lookdown Fish







Sea Dwelling Creatures

Friday Nights & repeats throughout the week 

on Animal Planet


The “HOFF” (David Hasselhoff) stopped by recently to  

pick out his fish during the shooting of an all new episode  

of the HIT Animal Planet TV Show “Tanked”. 




SDC’s very own Eric Cohen showed him around
with Wayde and Brett of ATM and Tanked.


Carl’s Creature of the Week!!


(I have NEVER seen one in my 23 year career at SDC!! ~Carl)

Armitage Angel




Do you want to see it first?


This Male Personifer Angel 

first appeared on SDC’s Facebook Page and is

IN STOCK NOW at Sea Dwelling Creatures!!



See our
Facebook page for regular updates of  

the latest and coolest items that swim through SDC!!





 Click Here to see SDC’s Facebook page!!




Orbit 20

Jellyfish Aquarium


More info further down the page… 



Tank Raised Clownfish!!

***NEW*** T/R Snowflake Flurry Clowns

T/R Onyx “A” Grade Clowns          T/R Bicinctus Clowns

T/R Spotcinctus Clowns       T/R Orange Skunk Clowns

T/R Pink Skunk Clowns        T/R Akindynos Clown



T/R Lightning Maroon Clowns



More Great items that are 


Yellow Rose Gobies

              Changing                          Juvenile 

Imperator Angels

Female Crosshatch Trigger 8 inch

Powder Blue Tangs

Geometric Pygmy Hawks

Mini-Maxi Anemones

Blue Stripe Pipefish 


“The New Zoa Review”

They’re coming right to you!!


Tank Raised

Jackknife Fish

Pintail Fairy Wrasse


Twinspot Gobies

Male Bluejaw Triggers



Stigmaticus Sailfin Anthias

are well conditioned and eating like pigs!! 

They are so cool to watch!!


Condy Anemones

Purple, Haitian & Colored 


Male Melanurus Wrasses 


Acan Lords

Aussie Fungia


Hundreds of cool Brain Corals from  

Australia, Fiji, Indonesia and the Solomon Islands




Zoa’s & Paly’s!!

HUNDREDS of colonies 

Many of the nicest pieces are in “The Furnace” Wholesale WYSIWYG
and hundreds of other sweet colonies are in our main systems.
Ask your sales rep what’s HOT!!






The Furnace expands to 

2100+ WYSIWYG Corals!!



Sea Dwelling Creatures wants our loyal customers to have access to the best cultured corals in the industry.

The Furnace has been greatly expanded with the
addition of over 1600 pieces
of top quality cultured corals,
as well as several hundred full colonies that you have come to expect. This is just the beginning of another industry change made by SDC to help support the growing demand for cultured corals.

Our newly expanded online shopping cart now has all the images right there for easy browsing of the Furnace Items.

The Furnace at SDC is the brightest and largest
wholesale WYSIWYG in the Industry!!

Hobbyists can still see the photos by going to our website and clicking on “The Furnace” while stores and other wholesale customers can log in for pricing with photos while doing their online orders for an incredible buying experience!!

Freshwater Orders


Freshwater is BACK ON-LINE!!

You can place your on-line orders for Freshwater once again.

Thanks for your patients!!





Orbit 20 

Jellyfish Aquarium



The Orbit 20 is a stunning 23 liter (6 gallon) marine aquarium and is perfect for keeping jellyfish at home or on your desktop. The LED illuminated tank is designed for juvenile or smaller jellyfish species and provides the perfect entry to the fascinating world of jellyfish keeping.


See it on our Sea Dwelling Facebook page:



YouTube Video: 

ORBIT 20 YouTube Video 



Kit includes LED Cycling Lighting, Remote Control, Hydrometer, Feeding Baster, Bio Media, Filter Sponge, Power Supply.

Just add Jellyfish!!




Dry Goods from


Aqua Excel
Bubble Magnus


NEW Aqua Excel 12 & 16 Gallon Acrylic Nano Aquarium

includes scrubber, protein skimmer and pump inside all-in-one back filter box

           Aqua Excel LOW VOLTAGE Pumps                    REFRACTOMETER 

                                                                                      AMAZINGLY LOW PRICE!!         


DC-3000LV, DC-5000LV, DC-6500LV, DC-8000LV, DC-10000LV

– High performance motor with innovative electronics,

and energy savings up to 50% more than most other pumps.
– Six speeds/RPM variable;
– Super Quiet Operation
– Used in Saltwater and Freshwater.
– No Copper Components

– 10 minutes FEED mode (provides 10 min. pause and auto resume)


Model                        Input                          Output      Watts     Q.max(l/h)   Head max(m)

DC-3000LV    AC100-240V 50/60HZ    DC 24V 2.5A    25            3000               3

DC-5000LV    AC100-240V 50/60Hz     DC 24V 4A       40            5000             3.5

DC-6500LV    AC100-240V 50/60Hz     DC 24V 5A       50            6500               4

DC-8000LV    AC100-240V 50/60Hz     DC 24V 5A       70            8000             4.5

DC-10000LV   AC100-240V 50/60Hz    DC 24V 5A       85          10000               5



BM T11 Master Dosing Pump 

BM T12 Slave Dosing Pump


BM T11 Dosing Pump Package 

(with 3- 1.5 liter containers and bracket)



         AQUA EXCEL              BUBBLE MAGNUS

                   Protein Skimmer                            Protein Skimmer

EC-3 Skimmer w/ DC pump 210-390gal                       BM Curve 5 Skimmer 140gal

EC-5 Skimmer w/ DC pump 260-520gal                       BM Curve 7 Skimmer 185-240gal

(Flow Controller Included with both EC models)                 BM Curve 9 Skimmer 240-400gal




BM Calcium Reactor C120     BM Biopellet Reactor BP130


3 Chamber Dosing Container

See Stock List for Special Introductory Pricing

Distributed by



Newsletter from
Kessil Lighting about SDC!!


“Happy 2015! Have you made your resolutions yet? We see every year as an opportunity to strive to be better. Recently, we got a chance to visit a company that shares those same values.

For Sea Dwelling Creatures (SDC), 2015 marks their 23rd year in operation!

What started in 1992 out of a home office has now expanded to a 25,000 square feet warehouse with over 130,000 gallons of holding tanks. Sea Dwelling Creatures is now a household name in the aquarium industry, known for their incredible selection of livestock and dry goods.

Behind the wild success of SDC are the Cohen brothers and their partner, Brad Remmer. Scott and Eric Cohen have been involved in the aquarium industry their entire lives, and that experience translates to some of the healthiest, most vibrant livestock available. Not only is the SDC team focused on bringing the best products available, they are also working to improve the hobby by promoting sustainable harvesting techniques and aqua-cultured products.


Come check out their impressive facility, illuminated by Kessil lights. With two lifetimes of experience in the aquarium industry, the Cohen brothers understand what it means to have a reliable product that will stand the test of time. As Scott puts it, “if it takes a lickin’ at Sea Dwelling Creatures and keeps on tickin’, you’ve got something there.”

YouTube video of Scott Cohen speaking about Kessil Lighting…


YouTube video of Eric Cohen speaking about Kessil Lighting…


“The Furnace” Wholesale WYSIWYG and
“The Coral Boutique” at SDC feature


Aquarium Lighting

NEW Models and Controllers are IN STOCK NOW at SDC!!

The new A160’s feature a manually controllable dimmer just like the A360’s.  You can also upgrade to the “Spectral Controller” for any of the units, which is equipped with flawless touch control and a vivid color display. The Spectral Controller is effortless light control at the touch of your fingertips. Its straightforward approach to light control programming allows for endless customization options without the confusion. The sleek, modern design ensures a beautiful and cohesive setup that won’t disrupt the look of your aquarium.


**Spectral Controller**

**Kessil A160’s with NEW Manual Controllers!!**

A160W Tuna Blue (for Saltwater Tanks)

A160W Tuna Sun (for Freshwater Tanks)

(both of the above simulate a 160 watt Metal Halide Bulb using only 40 watts!!)

A360W Tuna Blue (for Saltwater Tanks) 

A360W Tuna Sun (for Freshwater Tanks)

A360N Tuna Blue (for Saltwater Tanks)

(The 3 units above simulate a 360 watt Metal Halide Bulb using only 90 watts!!)

“W” is for Wide focus (for most tanks) and

“N” for Narrow focus which is better for tanks that are over 36″ top to bottom

Kessil Lighting is on the Top Shelf for all LED’s on the Market and is surprisingly affordable to purchase, operate and maintain.

Lower your electric bills significantly and never change a bulb again!!


“LED Showdown Winner” 


“The highest quality aquarium LED’s on the market”

~ Carl Coloian – SDC Sales Rep & former Dry Goods Mgr. since 1992

Do you want to learn more about Kessil LED’s?
Check out their website here…

Kessil LED’s are IN STOCK NOW
at Sea Dwelling Creatures 







SDC’s Youth Education Program


SDC has been reaching out to youth programs for over 20 years.  We regularly invite schools, camps and other educational institutions to come and visit SDC.  We even pack up our critters for field trips.  SDC believes that education is the foundation for future hobbyists.  During our tours and field trips, we educate the children on the importance of sustainable collection, proper handling and  husbandry techniques.  SDC is proud of our education program and we look forward to the opportunity to teach young aquarists for years to come.

SDC sales rep George Teodoro in the classroom with the kids.

The busiest booth at MACNA was that of

Blue Life USA thanks to their cool new  

“RESINATOR” flow-through Media Reactor.

 The Resinator comes loaded with Clear Fx Pro and only needs a Cobalt MJ-600 power-head pump for small tanks or a Cobalt MJ-1200 for large tanks to run. The pumps are IN STOCK NOW at SDC.

All the water gets forced through this fantastic new product ensuring the maximum filtration of phosphates, ammonia and other dissolved organics!


Replacement carbon and scavenger cartridges are also available.


The Fx Resinator Line is the most efficient filtration system on the market. The pressurized reactor, coupled with Blue Life USA’s powerful medias provide maximum filtration capacity. Easy setup and maintenance makes the RESINATOR Reactor the perfect one step filtration system for both beginners and experts alike.

Read more info here….
Distributed at Sea Dwelling Creatures


 Got Plumbing?

SDC has a wide range of plumbing supplies for your needs including…


Ball Valves 

Float Valves 

True Union Ball Valves 

Single Union Ball Valves 

Flapper Check Valves 

Spring Check Valves 



Ultra Flex PVC 


Eductors and more!!

Contact your SDC sales rep or your favorite retailer for more info.



What to do if your  

shipment is delayed or lost


We want to remind everyone what to do if your shipment becomes delayed or lost.

Contact you SDC Sales Rep immediately to help expedite the shipping process and to help you with the process of doing a claim.

No matter if your shipment is two days late or a week late, it is ultra important to pick it up from the airlines so that SDC can have a chance to get a freight claim on your behalf.  Regardless of what the airline rep says, ONLY THE SHIPPER (SDC) is allowed to do a claim.

In most cases, shipments that have been in transit for more than 48 hours have a very good chance of receiving a claim.

Helpful hints… Request a claim form from the airline representative.  Get them to notate what the circumstances are with your order.  Notate if the boxes are damaged or leaking.  If they do not have a claim form then feel free to bring your own with you by downloading it from your airlines website.  If you do not have a claim form then write some notes on the airway-bill BEFORE you load the freight on your truck and ask the rep to acknowledge what you mutually agree on by signing and printing their full name on the airway-bill or the claim form.

The next step is to get the fish back to the store and carefully acclimate them.  Neutralizing the ammonia is the most important part of the process.  First, float for temperature acclimation.  Next cut open the bags and pour the fish gently into your buckets and measure the pH & ammonia levels.  Neutralize the ammonia and begin to drip acclimate slowly.

While you are acclimating you can notate the DOA’s on a copy of the invoice that we sent to you.

Please photograph the DOA’s which can greatly aid in our attempt to get your claim.

We will need you to fax/email the DOA’s along with the claim form, photos and the airway-bill as soon as possible along with any other useful information about the situation.

While every situation has it’s own particular set of nuances, this is a general guide of the most important steps.

In review… 

-Never Refuse a shipment… No one wins and everybody loses.

-Contact your SDC Sales Rep immediately if there is some unusual delay.

-Get a signed document from the airlines (claim form or airway-bill) detailing the circumstances

-Neutralize Ammonia before introducing a different pH level to the fish

-Send DOA’s, Claim Form, photos and YOUR Airway-bill copy to your Sales Rep.
Most of you will never have to deal with any of this but we want to make sure that you are aware of the proper protocol in the event of a claim situation.

Thank you all,

Your friends at SDC!!





SDC carries one of the best names in test kits…  









Sea Dwelling Creatures – Sales Team


 Eric Cohen – Sales Manager -

 Scott Cohen- Office Mgr. & I.T. Support –


 Ann Cross – 

 Carl Coloian –

 George Teodoro –

 James Smith -

 James Twiford -

 Jeremy Cabot –

 Paul Votava –  

 Tyson McKenzie –


 Terry Banner – Fill Rate Manager –


 Chris Otto  – Dry Goods Manager –  


 Visit us on Facebook at:  

 Visit us on the Web at:



 Sea Dwelling Creatures, Inc.

 5515 W. 104th St.

 Los Angeles, Ca. 90045


 310-676-9697 Phone

 310-676-9699 Fax











Sea Dwelling Creatures 






The Benefits of


“Essential for all Freshwater and Saltwater Aquariums”

Super Carbon
Phosphate Resin
Organic Scavenger

All in one!

Individual results are flying in to

Blue Life USA’s Facebook page


Comments such as, “Incredible Results”, “Revolutionary”

Get yours today at

Sea Dwelling Creatures!


Sea Dwelling Creatures is

proud to be a MAC Certified Industry Operator, and havesuccessfully been accreditedas being in compliance with the

requirements of the

Husbandry and Transport (HHT)

Standard addressing the holding,husbandry, packing, transport,

etc. of fish, corals and other marine invertebrates and plants.






Hotel deals

[Hotel, City, Price]

[Hotel, City, Price]

[Hotel, City, Price]

[Hotel, City, Price]



We have just added a new state of the art coral system here at SDC.

Great Aussie, Cultured, Fiji, Jakarta, Solomon and Vietnam Corals in stock. See our website for videos and photos and stay tuned for exciting updates!

The NEW “Coral Boutique” is up and running with crystal clear water

thanks to Ariel from Blue Life USA for making us jumbo sized

CLEAR Fx PRO to run in the system!





We have just added a new state of the art coral system here at SDC.

Great Aussie, Cultured, Fiji, Jakarta, Solomon and Vietnam Corals in stock. See our website for videos and photos and stay tuned for exciting updates!

The NEW “Coral Boutique” is up and running with crystal clear water

thanks to Ariel from Blue Life USA for making us jumbo sized

CLEAR Fx PRO to run in the system!






Are you on Facebook? 

SDC is… Come over and write on our wall….
It’s legal graffiti.





Eric Cohen - Sales Manager

Scott Cohen - Office Manager & I.T. Support


Ann Cross - 

Carl Coloian

George Teodoro

James Smith -

James Twiford -

Jeremy Cabot

Paul Votava -


Terry Banner – Fill Rate Manager


Chris Otto  – Dry Goods Manager


Visit us on the web at:


Sea Dwelling Creatures, Inc.

5515 W. 104th St.

Los Angeles, Ca. 90045

310-676-9697 Phone

310-676-9699 Fax



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Sea Dwelling Creatures, Inc. | 5515 West 104th Street | Los Angeles | CA | 90045